Description:
Fully updated to reflect the current world of marketing, this book includes all the vital information you need to excel as a marketing manager in a global landscape where consumer behaviour is increasingly unpredictable.
Pub Date: February 11, 2026
Lexile Code: 0000
Features: Illustrated
Target Age Group: NA to NA
Physical Info: 0.67" H x 7.81" L x 5.06" W ( 0.70 lbs) 304 pages
BISAC Categories:
Business and Economics | Marketing | General | International | ECommerce | Digital Marketing
Series: Basics
Description:
Fully updated to reflect the current world of marketing, this book includes all the vital information you need to excel as a marketing manager in a global landscape where consumer behaviour is increasingly unpredictable.