Description:
Privacy in the Age of Social Media: Beyond the Like explores the hidden dynamics of social media and the ways our online behavior is tracked, analyzed, and monetized, offering an accessible overview of the interaction between social media engagement and personal data privacy.
Review Quotes:
'An essential read for a time when every interaction on social media and in AI feeds an invisible system designed to predict and subtly influence our behaviour. Luan and Manimuthu ask some probing questions which we should all be mindful of as our relationship with technology becomes ever more complex.'
Drew Benvie, CEO of social media consultancy Battenhall, and Founder of youth social media safety nonprofit, Raise
'Dr Manimuthu Arunmozhi and Ms. Luan Wise offer a thoughtful, well-researched, and deeply relevant examination of these challenges. Their combined expertise spanning cybersecurity, digital risk, marketing, and behavioural insight provides readers with a rare, holistic perspective on what it truly means to live in a data-driven world. This book not only demystifies how platforms collect and use our data but also empowers readers with practical strategies to navigate social media more safely and responsibly. It is a valuable resource for students, professionals, and everyday users seeking clarity in an increasingly complex digital environment.'
Dr Vincent Charles, Programme Director - Queen's University Belfast
'This book resonates because it speaks to a reality many of us sense but rarely articulate; that our everyday online interactions carry deeper consequences than we fully understand. With clarity and care, the authors unpack these complexities while keeping the reader grounded in real-world implications. It is an engaging and meaningful work that invites reflection as much as it informs.'
Dr Tatiana Gherman, Associate Professor of AI for Business & Strategy - University of Northampton
'At a pivotal moment for online privacy, this book is an essential wake-up call. Luan Wise and Dr Manimuthu Arunmozhi lift the lid on the uncomfortable truth: data collection isn't a side effect of social media; it's the business model. They unpack the hidden mechanics of tracking, profiling and monetisation, exposing how the 'control' users think they have is often an illusion, and why every internet user has the right to understand, challenge, and protect how their digital lives are being turned into profit.'
Alison Battisby, Social Media Strategist and Founder of Avocado Social
'An eye-opening and enlightening look into the privacy issues concerning the social networks we all use daily. Arunmozhi and Wise provide a deep look into how our every click, scroll, and post is tracked, used, and all too often, abused. A must-read for anyone who has clicked "accept" on terms and services they haven't read...which is all of us.'
Jon-Stephen Stansel, Social Media Consultant, Founder of Saturn 9 Media and author of "The 10 Principles of Effective Social Media Marketing"