Decoding Global Marketing Decisions: Leveraging AI and Emotional Intelligence for Entrepreneurial Success

Contributor(s): Musiolik, Thomas Heinrich (Editor), Esteves, Jose (Editor), Kannan, Hemachandran (Editor), Rodriguez, Raul Villamarin (Editor)

ISBN: 9781041093169

Publisher: Auerbach Publications

Hardcover

$180.00

Pub Date: August 23, 2026

Lexile Code: 0000

Features: Illustrated

Target Age Group: NA to NA

Physical Info: 0.75" H x 9.21" L x 6.14" W ( 1.42 lbs) 320 pages

BISAC Categories:

Series: Advances in Computational Collective Intelligence

Descriptions, Reviews, etc.

Description:

The book examines the transformative power of AI and emotional intelligence and offers a roadmap for navigating global market challenges. This book equips readers with practical strategies to harness AI insights and emotional awareness, enabling them to comprehend consumer behavior and enhance their decision-making.