Pub Date: December 2, 2024
Dewey: 658.8342
LCCN: 2024042318
Lexile Code: 0000
Features: Bibliography, Illustrated
Target Age Group: NA to NA
Physical Info: 0.69" H x 9.21" L x 6.14" W ( 1.30 lbs) 280 pages
BISAC Categories:
Business and Economics | Consumer Behavior | General | Marketing | Research | Biography and Autobiography
Description:
Consumer Behavior presents an autobiographical view of Morris B. Holbrook's contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.