Description:
An Integrated Approach to Innovation Management: A Corporate Social Responsibility Perspective focuses on product innovation management in the FMCG sector, particularly disruptive innovation.
Pub Date: February 26, 2027
Lexile Code: 0000
Features: Illustrated
Target Age Group: NA to NA
Physical Info: 0.50" H x 9.21" L x 6.14" W ( 1.04 lbs) 191 pages
BISAC Categories:
Business and Economics | Marketing | General | Management | Information Management
Description:
An Integrated Approach to Innovation Management: A Corporate Social Responsibility Perspective focuses on product innovation management in the FMCG sector, particularly disruptive innovation.