Description:
This book provides a social and cultural theoretical framework for the digitalization of healthcare communication from a patient-centered perspective. It will be of interest to academics and postgraduate students in the field of Health Communication, Digital Communication, Communication Studies, and Health Sciences.
Review Quotes:
"Digital health is revitalizing the increasingly demanding patient. How the system and professionals face the challenge of humanizing healthcare is a major question, to which this book seeks a transformative answer. It is a highly recommended introduction to the paradigm shift."
Jordi Farré, Rovira i Virgili University, Spain
"This book offers brilliant analyses of the ways in which digitalization changes all healthcare communication and how the digitalization of healthcare communication alters the sociocultural understanding of patienthood. It provides anyone interested in healthcare communication with relevant information and new directions of study."
Valentina Marinescu, University of Bucharest, Romania
"This book departs from the traditional perspective of health communication dominated by an industrial view presenting the patient as a passive recipient of assistance from above. Focusing on patienthood, the authors reverse the perspective to a patient-centred approach facilitated by digital opportunities."
Kaarle Nordenstreng, Tampere University, Finland