Pub Date: June 4, 2026
Lexile Code: 0000
Features: Illustrated
Target Age Group: NA to NA
Physical Info: 1.00" H x 9.61" L x 6.69" W ( 2.07 lbs) 450 pages
BISAC Categories:
Business and Economics | ECommerce | Digital Marketing | Social Science | Media Studies | Industries | Media and Communications | Marketing | General | Anthropology | Cultural and Social
Series: Routledge Companions in Marketing, Advertising and Communication
Description:
Looking back at the first years of influencer scholarship, this book consolidates the field, theorizes current developments, and maps future directions. It is an accessible resource for researchers, lecturers and students across marketing, media and communication, cultural studies and digital anthropology.