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Predictive Analytics and Generative AI for Data-Driven Marketing Strategies

Contributor(s): K, Hemachandran (Editor), Choudhury, Debdutta (Editor), Rodriguez, Raul Villamarin (Editor)

ISBN: 9781032751320

Publisher: CRC Press

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Pub Date: July 20, 2026

Dewey: 658.80028563

LCCN: 2024024620

Lexile Code: 0000

Features: Bibliography, Illustrated, Index

Target Age Group: NA to NA

Physical Info: 0.61" H x 9.21" L x 6.14" W ( 0.91 lbs) 276 pages

Series: Artificial Intelligence, Machine Learning, Data Analytics and Automation for Business Management

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Description:

The book provides an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions.

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