Description:
This fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and social responsibility in an era of disinformation and models for ethical decision making.
Review Quotes:
Praise for the First Edition
"Principles of Strategic Communication is a great introductory text that introduces students to the concepts, principles, theories, research methodologies and practical frameworks of strategic communication. From this text, students will gain a better understanding of how fields such as advertising, marketing, journalism, and public relations all work together to disseminate the right messages to the right people at the right time using the right medium."
Candice L. Edrington, University of South Carolina, USA
"Principles of Strategic Communication presents the realities of the multi-faceted and ever-changing nature of strategic communications in an interactive and well-written book. It is an essential source for training the next generation of communication professionals."
Cayce Myers, Virginia Tech, USA