Description:
This topical textbook provides a thorough insight into the discipline of social psychology, presenting students with a rich and engaging account of the human social experience.
Review Quotes:
"Extending Robin Vallacher's first edition, he and Peter Gollwitzer offer an exceptional guide to social psychology that directs and escorts the reader by laying the psychological foundations of intrapersonal experiences, on which they build the interpersonal and collective extensions necessary to understand social behavior. Based on the current literature, the book not only explains the basic and most recent findings and insights of the field; it also embeds them into a broader framework that extends the boundaries of social psychology. Last but not least, it is remarkably well-written and fun to read."
Fritz Strack, Emeritus Professor, University of Würzburg, Germany