Description:
This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. This unique volume will be welcomed by researchers, students, and practitioners from a variety of fields including marketing, business ethics, sociology and environmental studies.
Review Quotes:
'Sustainability & Marketing covers marketing from within and outside the capitalist system, providing both guidance to those engaged in theory and practice and critiques of the conventional approaches. The book is led by Ken Peattie who has a track record over 25 years researching the topic and therefore has the perspective that other volumes miss. Whilst the book is positioned primarily as an academic text, it draws on sectoral case studies and considers emerging future topics grounding it in real life. The companion should sit on the bookshelf of any serious researcher in business sustainability.'
- Professor Martin Charter, Director of the Centre for Sustainable Design, University for the Creative Arts.
'The 1994 Oslo Symposium on Sustainable Consumption amplified the UN goal of producing and consuming in a way that does not jeopardise meeting the needs of future generations. It is not enough to market products and services that are just a little more sustainable or just a bit less harmful to the environment. This book entertains some of the BIG IDEAS that marketing needs to adopt to really address this challenge.'
- Professor Russell Belk, Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University.
'The Routledge Companion to Marketing and Sustainability is a fabulous addition to the series, edited by leading scholars this is the perfect place for students or scholars in marketing to reflect on the key components and challenges of Sustainability Marketing now and into our futures. A great read!'
- Professor Pierre McDonagh, Professor of Critical Marketing and Society, University of Bath, England, UK
"This excellent companion has been edited by leading academics in sustainability marketing. It benefits from global contributors who tackle fundamental topics in an informative and accessible manner. It is a must-read for anyone researching or studying marketing and sustainability."
- Andrea Prothero, Professor of Business and Society, University College Dublin, Ireland