Digital Marketing: Analyzing its Transversal Impact

Contributor(s): Botelho Pires, Paulo (Editor), Duarte Santos, José (Editor), Veiga Pereira, Inês (Editor)

ISBN: 9781032471846

Publisher: CRC Press

Binding Types:

Paperback

$73.99

Digicover (1-4 copies)

$86.94 (Final Price)

Readerbound (5-99 copies)

$85.74 (100+ copies: $84.99)

List/retail price:

$73.99

Pub Date: May 21, 2026

Lexile Code: 0000

Features: Illustrated

Target Age Group: NA to NA

Physical Info: 0.64" H x 9.21" L x 6.14" W ( 0.94 lbs) 294 pages

BISAC Categories:

Descriptions, Reviews, etc.

Description:

This book provides practical guidance on a range of topics, including strategy and planning, consumer behavior, marketing research, data analysis, B2B marketing, international marketing, communications, sales team management, and internal marketing.