Description:
Samosir and Wee examine how the immensely popular Korean Wave ('K-wave') also known as Hallyu is wielded as soft power through the use of communication for persuasion and attraction on the global stage.
Review Quotes:
"Samosir and Wee deploy a sophisticated battery of sociolinguistic tools to delicately dissect key factors behind the world-wide popularity of Hallyu, showing what lends K-wave its unprecedented success as soft power, distinct from hard power, is stern independence of the creative industries from state agendas; a lavish no-strings attached state infrastructural support; and an ambition by all to see the K-wave wash well beyond local shores in the swell of a good story. An indispensable book for understanding the success story that is Hallyu, it is also testament to the indispensability of sociolinguistics in grasping the global world in which we live."
Christopher Stroud, Emeritus Professor of Linguistics, University of the Western Cape, South Africa. Professor of Transnational Multilingualism, Stockholm University, Sweden.