Description:
The Handbook of Personalized Persuasion provides the most comprehensive and state-of-the-art review of the expansive literature on personalized messaging in persuasion.
Pub Date: July 20, 2026
Dewey: 303.342
LCCN: 2024042217
Lexile Code: 0000
Features: Bibliography, Illustrated, Index
Target Age Group: NA to NA
Physical Info: 0.94" H x 9.00" L x 6.00" W ( 1.37 lbs) 450 pages
BISAC Categories:
Psychology | Social Psychology | Business and Economics | Advertising and Promotion | Political Science | Political Process | Campaigns and Elections
Description:
The Handbook of Personalized Persuasion provides the most comprehensive and state-of-the-art review of the expansive literature on personalized messaging in persuasion.