Perspectives in Marketing, Innovation and Strategy

Contributor(s): Kotler, Philip (Editor), Roy, Subhadip (Editor), Chakrabarti, Satyajit (Editor), Saha, Dipak (Editor), Mazumder, Rabin (Editor)

ISBN: 9781032360898

Publisher: Routledge India

Hardcover

$200.00

Pub Date: September 29, 2023

Lexile Code: 0000

Features: Illustrated

Target Age Group: NA to NA

Physical Info: 0.69" H x 9.21" L x 6.14" W ( 1.30 lbs) 254 pages

BISAC Categories:

Series: Contemporary Management Practices

Descriptions, Reviews, etc.

Description:

This book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.