Configuring the Field of Character and Entertainment Licensing: The Licensing Expo and Other Sites of IP Management

Contributor(s): Santo, Avi (Author)

ISBN: 9781032341941

Publisher: Routledge

Hardcover

$180.00

Pub Date: December 23, 2022

Dewey: 658.827

LCCN: 2022041078

Lexile Code: 0000

Features: Bibliography, Illustrated, Index

Target Age Group: NA to NA

Physical Info: 0.69" H x 9.21" L x 6.14" W ( 1.27 lbs) 272 pages

BISAC Categories:

Series: Routledge Studies in Media and Cultural Industries

Descriptions, Reviews, etc.

Description:

This book examines the creative impact of licensing on the entertainment industry, how licensing practitioners' occupational disposition is formed, and the role licensing professionals play in managing the circulation of intellectual property.

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