Description:
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society.
Pub Date: May 27, 2024
Dewey: 658.8
LCCN: 2022010358
Lexile Code: 0000
Features: Bibliography, Illustrated, Index
Target Age Group: NA to NA
Physical Info: 0.92" H x 9.69" L x 6.85" W ( 1.64 lbs) 432 pages
BISAC Categories:
Series: Routledge Companions in Marketing, Advertising and Communication
Description:
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society.