Pub Date: May 27, 2024
Dewey: 658.8720954
LCCN: 2022021460
Lexile Code: 0000
Features: Bibliography, Illustrated, Index
Target Age Group: NA to NA
Physical Info: 0.52" H x 9.21" L x 6.14" W ( 0.77 lbs) 224 pages
BISAC Categories:
Business and Economics | Business Communication | General | International | Marketing | Social Science | Regional Studies | Industries | Retailing
Description:
This book studies the use of digital marketing across the economic, social, and political sectors of India. It looks at diverse areas of business and non-business activities involving the use of digital platforms to augment marketing initiatives and improve reach, sales, and social media engagement.