Pub Date: May 27, 2024
Lexile Code: 0000
Features: Illustrated
Target Age Group: NA to NA
Physical Info: 0.46" H x 9.21" L x 6.14" W ( 0.69 lbs) 206 pages
BISAC Categories:
Business and Economics | Marketing | General | ECommerce | Digital Marketing | Computers | Artificial Intelligence
Series: Routledge Studies in Marketing
Description:
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.