Pub Date: December 13, 2021
Dewey: 658.83420835
Lexile Code: 0000
Features: Illustrated
Target Age Group: NA to NA
Physical Info: 0.43" H x 8.50" L x 5.50" W ( 0.53 lbs) 202 pages
BISAC Categories:
Business and Economics | Strategic Planning | Marketing | Research | Management | General | Small Business | Human Resources and Personnel Management | Entrepreneurship
Description:
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This book investigates the impact of adolescents on consumer behaviour in families, particularly in the light of extensive changes in the socio-cultural environment of India. Young people are considered a primary market of customers. This will have resounding impacts upon the shape of the future market.