Description:
The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.
Pub Date: March 31, 2022
Dewey: 796.0688
LCCN: 2021046944
Lexile Code: 0000
Features: Bibliography, Illustrated, Index
Target Age Group: NA to NA
Physical Info: 0.75" H x 9.21" L x 6.14" W ( 1.38 lbs) 308 pages
BISAC Categories:
Sports and Recreation | Business Aspects | Business and Economics | Marketing | General
Description:
The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.