Description:
This book explores the reasons behind the rise of short video platforms in China, with a focus on the sudden and unexpected success of the Chinese born and operated platform TikTok and its parallel platform Douyin.
Pub Date: December 18, 2024
Lexile Code: 0000
Features: Illustrated
Target Age Group: NA to NA
Physical Info: 0.35" H x 9.21" L x 6.14" W ( 0.52 lbs) 144 pages
BISAC Categories:
Series: Routledge Research in Digital Media and Culture in Asia
Description:
This book explores the reasons behind the rise of short video platforms in China, with a focus on the sudden and unexpected success of the Chinese born and operated platform TikTok and its parallel platform Douyin.