Description:
Innovations and Challenges in Social Media Discourse Analysis provides a key introduction to the analysis of everyday discourse on social media platforms.
Review Quotes:
"Why do we spend so much time on social networking apps? What are we doing there? In this book Zappavigna and Ross consolidate their pioneering work on ambient affiliation - insightfully explaining from a social semiotic perspective how words and images negotiate our relationships as we live our lives on-line."
Jim Martin, University of Sydney, Australia
"Innovations and challenges in social media discourse analysis: Exploring ambient affiliation and social media paralanguage' brings together the field-shaping work on ambient affiliation and paralanguage in a one-stop, cutting-edge exploration of how our everyday interactions create and contest social connections between us. Drawing on a wide range of social media, the book provides an in-depth exploration of language, selfies and emojis. Situated firmly within the Systemic Functional Linguistics, this book is a landmark publication that will be of interest to scholars seeking to analyse the crucial topic of how interpersonal communication works in social media."
Ruth Page, University of Birmingham, UK