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Strategic Communication for Startups and Entrepreneurs in China

Contributor(s): Men, Linjuan Rita (Author), Ji, Yi Grace (Author), Chen, Zifei Fay (Author)

ISBN: 9781032176093

Publisher: Routledge

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Pub Date: September 30, 2021

Dewey: 659.20951

Lexile Code: 0000

Features: Illustrated

Target Age Group: NA to NA

Physical Info: 0.25" H x 8.50" L x 5.50" W ( 0.33 lbs) 120 pages

Series: Global PR Insights

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Description:

This book presents a comprehensive guide for public relations and communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China.

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