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Social Media Analytics and Practical Applications: The Change to the Competition Landscape

Contributor(s): Kumar, Subodha (Author), Qiu, Liangfei (Author)

ISBN: 9781032051390

Publisher: CRC Press

Hardcover
$89.99
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Pub Date: January 5, 2022

Dewey: 302.231

LCCN: 2021036976

Lexile Code: 0000

Features: Bibliography, Index

Target Age Group: NA to NA

Physical Info: 0.25" H x 8.50" L x 5.50" W ( 0.53 lbs) 66 pages

Series: Emerging Operations Research Methodologies and Applications

Descriptions, Reviews, etc.

Description:

This book provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology.

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