Description:
This edited volume provides deep insight into theoretical and empirical evidence on how digital technologies and high-tech brands are interrelated.
Pub Date: March 10, 2023
Dewey: 658.8
LCCN: 2022045821
Lexile Code: 0000
Features: Bibliography, Illustrated, Index
Target Age Group: NA to NA
Physical Info: 0.44" H x 9.21" L x 6.14" W ( 0.89 lbs) 148 pages
BISAC Categories:
Business and Economics | Knowledge Capital | Organizational Development | Research and Development | Marketing | Multilevel | Development | Business Development | Entrepreneurship | Strategic Planning | Sustainable Development | Crowdfunding
Series: Routledge Studies in Innovation, Organizations and Technolog
Description:
This edited volume provides deep insight into theoretical and empirical evidence on how digital technologies and high-tech brands are interrelated.