Description:
This book is a comprehensive guide to advertising in 1916. Paul Terry Cherington provides an in-depth analysis of the advertising industry, including the most effective advertising techniques, the role of advertising in business, and the ethics of advertising. It is a fascinating look at the origins of modern advertising and a valuable resource for anyone interested in the history of marketing.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.
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