Description: This work offers a step-by-step guide on how to utilize the law as a source of value in organizations. Robert C. Bird demonstrates how legal knowledge can be a valuable asset for firms, providing them with a sustainable competitive advantage that is difficult for rivals to imitate. Bird presents a five-part framework that outlines how firms can use legal knowledge in competitive markets and how they can avoid misusing it. Chapters also highlight how firms can cultivate legal knowledge and apply novel risk tools to overcome unexpected legal threats. The book emphasizes the importance of ethical values in business decisions and shows how managers and lawyers can build an ethical practice of legal knowledge that benefits both business and society. With the help of numerous visuals, this book makes it easy for readers to leverage legal knowledge and apply it to specific business contexts.
Brief description: Robert C. Bird is a professor of business law and the Eversource Energy Chair in Business Ethics at the University of Connecticut. He has authored over eighty publications, received numerous research and teaching awards, and served as the editor-in-chief of the American Business Law Journal and president of the Academy of Legal Studies in Business, the international disciplinary organization for law teachers in schools of business.