Description: Sasha Savvy, a middle schooler, and her best friends start a business. Readers follow the team's progress from having an idea to launching their business with some challenges faced and lessons learned along the way.
Review Quotes:
"A girl and her friends start a cupcake business in this middle-grade novel. The girls get experience in every step on the path to originating a business--identifying a need, product testing, market research, and investing profits. Realistically, first tries don't always work, so the friends nicely demonstrate resilience and persistence by rethinking and trying again... A fun, approachable, and thorough introduction to entrepreneurship for kids." - Kirkus Reviews
"Young readers who are creative and engaged in new possibilities for their lives will relish this moving story of a girl who works hard to make her dreams come true. It's just the ticket for empowering young girls, especially those of color, on their path to becoming more effective thinkers, leaders, and achievers." - Midwest Book Review
"I loved seeing Sasha, her friends and her brother decide upon a project and start implementing its design and strategies. This book is especially valuable for getting girls on board with taking science, math, and technology courses and acknowledging how women have contributed greatly in those fields.... Alston's story is fun and informative, and her characters feel real. Sasha Savvy Starts It Up is most highly recommended." - Readers' Favorite, 5 Starred Review