Description:
FOCUSED helps CROs and VPs of Sales stop execution drift, enforce coaching standards, and replace reactive firefighting with disciplined, predictable performance. A practical leadership operating discipline for results under pressure.
Review Quotes:
"FOCUSED is the single best and most helpful book for sales leaders to be published in years."
- Mike Weinberg, Author of New Sales. Simplified.
"Steven Rosen exposes how execution quietly drifts when leaders lose focus. FOCUSED delivers the discipline sales organizations need to perform under pressure."
- Dave Brock, Author of Is 'Good Enough' Good Enough?
"FOCUSED shows leaders how to protect standards, enforce accountability, and stop becoming the escalation point."
- Nicolas Day, VP Global GTM Strategy, SentinelOne
"This book provides practical guidance for eliminating firefighting and building predictable execution through leadership discipline."
- Christopher Traikos, EVP & Chief Commercial Officer