Description: In this practical guide, pricing expert Joanne Smith shows how to manage your pricing strategy and execute it throughout a crisis. Joanne shares her firsthand success drawing from the pricing strategies she used to lead DuPont and other B2B companies through tough markets. She includes a comprehensive Pricing Crisis Preparedness Plan guide.
Brief description: Smith spent over 20 years driving profitability from a variety of business, marketing, and pricing leadership roles inside of DuPont. As the Corporate Director of Marketing and Pricing at DuPont, she headed a highly innovative pricing team that influenced senior leaders including those in the marketing and sales organizations to adopt new, bold pricing approaches. Currently, she is president of Price to Profits Consulting, LLC (www.price2profits.com) which assists B2B companies in transforming their pricing performance to enhance long-term profitability. Joanne is the author of "The Price Negotiation Playbook" and "The Price and Profit Playbook". She consults on pricing strategy, teaches pricing courses, as well as provides keynote speeches, around the world. Joanne also teaches for the Professional Pricing Society and their certified pricing program as well as the Institute for the Study of Business Markets. Joanne resides in Avondale, Pennsylvania. She can be reached at joannesmith@price2profits.com
Review Quotes:
"I've been a long-time fan of Joanne's practical and effective pricing advice - from my DuPont days until now. Her playbook is a fast, concise read that will be an invaluable resource to guide managers and sales through tough times." Ed Baiden, Director of Marketing & Product Management, PPG
"My business was facing severe pricing pressure. Joanne taught and guided us to a surprising strategy - one that paid off big time." Dr. Hans-Detlef Luginsland, Former Vice President, Evonik
"My business relied on Joanne's guidance in good times and in the last recession as. Her ability to provide effective, practical advice is exceptional." Keith J. Smith, Former President, DuPont
"Joanne Smith's experience and expertise give her unique perspectives on how to deal with disruptive issues. Her 5-Step plan for building a Pricing Crisis Preparedness Plan will be indispensable to businesses facing a potential downturn. I highly recommend this read." Kevin Mitchell, President, The Professional Pricing Society, Inc.