Description: The E-Myth Chief Financial Officer offers you a roadmap to create a company that's self-sufficient, growing, and highly profitable.
Brief description: Michael E. Gerber is the world's leading authority on entrepreneurshipand small business development. He is the author of the New York Timesbestseller The E-Myth Revisited: Why Most Small Businesses Don't Workand What to Do About It, along with 37 other books that have transformedthe way entrepreneurs grow and scale their companies. His work has soldmillions of copies worldwide, been translated into more than 30languages, and is taught in schools and universities across the globe.For more than five decades, Gerber's mission has been to "transform thestate of small business worldwide." That mission continues today throughThe Dreaming Room, his groundbreaking incubator for awakening theentrepreneurial spirit. Together with his wife and partner, Luz DeliaGerber, he leads Michael E. Gerber Companies, ensuring his life's workcontinues to inspire future generations of entrepreneurs.
Review Quotes:
As a small business owner--serving as your own CFO--doing it the Fred
Parrish and Michael E. Gerber way will make you: look smart, manage
smart, and lead smart. The results will be meaningful; your bankers will
be impressed.
R.L. Thornton III, Vice Chairman (Retired)
JPMorgan Chase, Dallas, TX
A great book on the Chief Financial Officer's role in managing resources,
growth, change, and getting results--I highly recommend it.
Daniel R. Tomal, Ph.D.
Distinguished Professor and Award-Winning Author
Leading with Resolve and Mastery
The E-Myth Chief Financial Officer is long overdue. A CFO is no longer
a luxury. A CFO is and must be treated as an essential member of any
management team. The concepts in this book are essential to creating,
building, and managing a successful business. A hearty, congratulations
to Michael Gerber and Fred Parrish for creating this financial guide to
small business success.
Ron Finkelstein
Small Business Success Expert
www.instituteforbusinessgrowth.org