Description: This is the most complete guide ever written for non-specialists on direct mail fund raising. The author's direct mail programs have raised nearly a billion dollars for scores of non-profit organizations. An essential book for anyone raising money for a charity, a church, a hospital, a sports team, a political campaign and other causes.
Review Quotes:
"Absolutely the best in the business"
"Ben Hart is absolutely the best in the business. His direct mail
campaigns have single handedly turned many floundering organizations
into multi-million dollar powerhouses. Ben's book is packed full of
strategies, rules, methods and tips that will profit direct mail experts
and beginners alike."
--Steve Loflin, Executive Director, National Association of
Collegiate Scholars, which has 600,000 members
"One of the true masters"
"The dirty little secret of direct mail is that you can count the true masters
of the game on two hands and still have several fingers left over. These are
the giants who produce the huge results over and over again. Ben Hart is
one of the true masters. He's the guy the others are always studying and
trying to 'steal smart' from. When you read this book you are learning a
lifetime of success secrets from the very best in the business."
--Richard Rossi, Co-Founder, Envision EMI, Inc., Vienna, Virginia.
Creator and marketer of educational programs that enroll 50,000
participants every year with annual revenue of more than
$70,000,000 generated by direct mail
"One of the creative giants"
"Ben Hart is one of the creative giants in direct mail today. I have personally
sent Ben to number of my largest clients to help them improve
their direct mail programs. Each one has thanked me because Ben's
packages have consistently beaten their controls."
--Glen Thomas, Co-owner, RST Marketing, Forest, Virginia.
Creator and producer of high-end, highly personalized direct
mail packages
"Read Ben's book immediately"
"Anyone who has anything to do with the direct mail business--novice or
long time professional--should read Ben's book immediately, and then
again every year."
--Richard Riggs, President, Barton-Cotton, Baltimore, Maryland,
Mails 500,000,000 direct mail fundraising and marketing letters a
year