Description: Called the world's most effective practitioner of customer satisfaction, Bob Tasca reveals how anyonewhether shoe salesman, software company middle manager, or bookstore ownercan drive customer loyalty to dizzying heights. Short punchy chapters, real-life anecdotes, and bulleted lessons give readers knowledge and the tools they need to send their sales soaring.
Brief description: Bob Tasca has been in the automobile business for more than 50 years, achieving fame as a record-setting retailer and as an internationally known designer of high-performance cars (he is a member of the Drag Racing Hall of Fame). He also is active in community of Johnston, Rhode Island, helping to spearhead the revitalization of area schools.