Description:
The world is charging towards the new network technologies of broadband and 3G, and new application technologies face the challenge of where they can be used. This book takes a pragmatic look at two particular application technologies - location and personalisation - and presents an understanding of the technical and business impact of these technologies. With a combination of overview papers, detailed technical case studies and a deep understanding of actual implementatio of these services within a telecommunications environment, this book will help those wishing to deliver improved services based on these capabilities. Other key topics covered include CRM and content management.
Brief description:
Daniel Ralph is an engineering manager at BTexact Technologies, where he is responsible for a number of projects in the mobile applications arena. He works on application development, application integration and systems migration, and is also interested in the commercial, social and political implications associated with the impact of the knowledge society. Daniel is a member of the British Computer Society and is a Chartered Engineer. He has authored a number of journal papers and presented at conferences on the subject of delivering services via mobility portals and technologies of the mobile Internet.