Book Cover

Pervasive Advertising (2011)

Contributor(s): Müller, Jörg (Editor), Alt, Florian (Editor), Michelis, Daniel (Editor)

ISBN: 9780857293510

Publisher: Springer

Hardcover
$109.99
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Pub Date: September 22, 2011

Dewey: 004

LCCN: 2011935526

Lexile Code: 0000

Features: Bibliography, Index

Target Age Group: NA to NA

Physical Info: 0.88" H x 9.21" L x 6.14" W ( 1.55 lbs) 366 pages

Series: Human-Computer Interaction

Descriptions, Reviews, etc.

Description:

Examining the future of advertising from the perspective of pervasive computing, this book envisions a fully interactive digital cityscape where surfaces are digitalized with sponsored content that passers-by can consult seeking instant localized information.

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