Description:
Focusing on the three critical communication needs of engineering professionals: --speaking, writing, and listening, What Every Engineer Should Know About Business Communication delineates critical communication strategies required in different group settings and work situations. It demonstrates how to integrate marketing strategy into every facet of engineering communication from presentations, visual aids, proposals and technical reports to e-mail and phone calls. The book also provides situational examples, which demonstrate how to use computers, graphics, and other engineering tools to effectively communicate with other engineers and managers.