Description: In his latest book, the influential critic Brian Massumi offers a new theory of political economy that demonstrates how emotional, affective and nonconscious decisions work together with rational self-interest in the shaping of neoliberalism. Massumi's analysis shows the potential for a new anti-capitalist politics.
Review Quotes: "Behavioral economists who study the psychology of decision making should engage this study of potential, virtual, and kinetic emotions, given that emotions are what move people to action. Going beyond Michael Hardt and Antonio Negri's Commonwealth and Timothy Wilson's Strangers to Ourselves, this is a book for those interested in cultural theory. ... Highly recommended. Upper-division undergraduates through faculty and professionals."--K. Tölölyan "Choice"