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Affect, Emotion, and Rhetorical Persuasion in Mass Communication

Contributor(s): Zhang, Lei (Editor), Clark, Carlton (Editor)

ISBN: 9780815374381

Publisher: Routledge

Hardcover
$233.99
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Pub Date: September 27, 2018

Dewey: 302.23019

LCCN: 2018019315

Lexile Code: 0000

Features: Bibliography

Target Age Group: NA to NA

Physical Info: 0.63" H x 9.00" L x 6.00" W ( 1.13 lbs) 238 pages

Descriptions, Reviews, etc.

Description:

This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines.

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