Description: The majority of companies are oblivious to the wealth of intellectual property rights they are entitled to. Discover the hidden revenue-producing opportunities you could--and should--be taking advantage of.
Brief description:
ANDREW J. SHERMAN is a partner in the Washington, D.C., office of Jones Day and an internationally recognized authority on the legal and strategic issues of emerging and established companies. A top-rated adjunct professor in the MBA and Executive MBA programs at the University of Maryland and Georgetown University Law School, he is the author of Harvesting Intangible Assets, Franchising and Licensing, and Mergers Acquisitions from A to Z .
Review Quotes: "You will come away with a much better practical sense of how intangible fit into business strategy and how to develop that strategy....Sherman has made an strong contribution towards helping business develop strategies utilizing their intangibles. The book should be widely read." --The Intangible Economy