Description: Kotex, Kleenex, Huggies is the riveting story of Kimberly-Clark, a Wisconsin paper company that became a pioneer of personal hygiene products in the twentieth century. In addition to tracing Kimberly-Clark's technology development and product diversification, Heinrich and Batchelor explore momentous changes in consumer behavior and marketing.
Brief description: Thomas Heinrich is the Robert F. Friedman Professor of American History, Baruch College. Bob Batchelor is a business writer and historian.