What Were They Thinking?: Crisis Communication: The Good, the Bad, and the Totally Clueless (None)

Contributor(s): Adubato, Steve, PhD (Author)

ISBN: 9780813543611

Publisher: Rutgers University Press

Hardcover

$33.95

Pub Date: August 27, 2008

Dewey: 658.4056

LCCN: 2007048328

Lexile Code: 0000

Features: Bibliography, Dust Cover, Price on Product, Table of Contents

Target Age Group: NA to NA

Physical Info: 0.90" H x 8.50" L x 5.60" W ( 0.95 lbs) 192 pages

BISAC Categories:

Business and Economics | Leadership | Business Communication | General | Public Relations

Descriptions, Reviews, etc.

Description: In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public.

Review Quotes: Steve is a media expert, a street-smart guy with powerful insight that makes this book so relevant for our time.--Ernie Anastos "anchor, FOX 5 New York"

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