Description: In 1997, James Cameron's "Titanic", became the first motion picture to earn a billion dollars worldwide. These essays ask the question: What made "Titanic" such a popular movie? Why has this film become a cultural and film phenomenon? What makes it so fascinating to the film-going public?
Review Quotes: The contributors to this collection sift through the pre-release stories, merchandise tie-ins, advertising gimmicks, video offers, package tours and the like in order to make clear why Titanic turned out to be such a mammoth, international cultural phenomenon. . . . Keeping to the popular spirit of Titanic itself, the book is designed for a broad readership, and the contributors have made an effort to stay away from theoretical jargon.-- "Times Literary Supplement"