Media Messages and Public Health: A Decisions Approach to Content Analysis

Contributor(s): Jordan, Amy (Editor), Kunkel, Dale (Editor), Manganello, Jennifer (Editor), Fishbein, Martin (Editor)

ISBN: 9780805860252

Publisher: Routledge

Binding Types:

Paperback

$61.99

Digicover (1-4 copies)

$74.94 (Final Price)

Readerbound (5-99 copies)

$73.74 (100+ copies: $72.99)

List/retail price:

$61.99

Pub Date: November 20, 2008

Dewey: 362.1

LCCN: 2008013002

Lexile Code: 0000

Features: Bibliography, Illustrated, Index, Table of Contents

Target Age Group: NA to NA

Physical Info: 0.70" H x 8.90" L x 6.00" W ( 0.85 lbs) 270 pages

BISAC Categories:

Language Arts and Disciplines | Communication Studies | Medical | Health Care Delivery | Public Health

Series: Communication

Descriptions, Reviews, etc.

Description:

Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors.