Description: This book describes what makes sustainable innovation so challenging when compared to efforts that doesn't take a company or product's ecological and social footprint into account. Andrew Hargadon outlines the capabilities that are necessary for sustainable innovation, teaching readers how to create winning offerings and deliver them to market at the right time. Tomorrow's competitive advantage depends on smart, sustainable innovations that compel customers; this book positions business readers and their companies to be on the leading edge.
Review Quotes: "Sustainability offers vast opportunities for business innovation: systems thinking, radical efficiency and more. Andrew Hargadon shows how companies can harness innovation to align sustainability and business objectives. Most of all, he shows that the potential for game-changing innovation is already found inside most organizations--and, by extension, in all of us."--Joel Makower "Chairman and Executive Editor, GreenBiz Group, Inc., and author of Strategies for the Green Economy"