Description: This is one of the first research endeavors to systematically compare the content of Spanish and English language campaign ads over an extended period of time (2000-2004) and across a variety of elections (Presidential, Congressional and Gubernatorial). Not only does it examine the way in which politicians have communicated to the nation's two largest electorates, it also looks at the impact of these ads on the political choices that Latinos make.
Review Quotes: "Campaigning to the New American Electorate is an impressive first entry in what will surely become a stape subfield in Latino political studies, as more scholars employ sophisticated data analysis to assess the impact of candidate advertising strategies on the behavior of the Latino electorate."--Tony Affigne "Perspectives on Politics"