Description: One of the most important elements in the computer revolution has been agreement on technological standards. This book tells the complete story of the battle between several competing technologies in the late 1970s and early 1980s to become the compatibility standard in one high-tech arena, the LAN (local area network) industry.
Review Quotes: "Few people are aware of the intense battles that resulted in today's networking standards. Urs von Burg's engaging history of this tumultuous period, with its analysis of the technological ecosystems and marketing economics involved, contains valuable lessons for anyone interested in capturing a dominant market share for an innovation."---Dr. Harry J. Saal, former chairman, Network General