Description: Hounshell chronicles how painfully Ford learned this lesson and recounts how the successful mass production of automobiles led to the establishment of an "ethos of mass production, to an era in which propoments of "Fordismargued that mass production would solve all of America's social problems.
Brief description: David A. Hounshell teaches history at the University of Delaware and is curator of technology at the Hagley Museum in Wilmington.
Review Quotes: The history of technology at its very best. It is also a volume which has a great deal to interest the business historian . . . A superb study replete with new insights and eqully valuable in its parts as in their sum . . . This is an exciting book which deserves the highest praise.
--Business History