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Marketing of Engineering Consultancy Services: A Global Perspective

Contributor(s): Chatterjee, Pradeep Kumar (Author), Chatterjee, Partho Pratim (Author)

ISBN: 9780791861837

Publisher: American Society of Mechanical Engineers

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$49.00
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Pub Date: November 1, 2018

Dewey: 620.00688

LCCN: 2018045162

Lexile Code: 0000

Features: Bibliography, Index

Target Age Group: NA to NA

Physical Info: 0.30" H x 9.00" L x 6.00" W ( 0.43 lbs) 138 pages

Descriptions, Reviews, etc.

Description: Marketing of Engineering Consultancy Services has always been a complex and multi-disciplinary subject, more so in a world of interconnected economies. The cross-border sourcing of services as an integral part of the global value chain gained momentum with enhanced economic globalization.

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