Description: Shows how dominant commercial media practices secure a hold among and affect diverse national cultures.
Brief description: Yahya R. Kamalipour is Professor of Mass Communications and Director of Graduate Studies at the Department of Communication and Creative Arts, Purdue University Calumet. He is the editor of The U.S. Media and the Middle East: Image and Perception, and Mass Media in the Middle East: A Comprehensive Handbook (with H. Mowlana).
Review Quotes: "This book will become one of the important texts in the field of communication studies. Hegemony and globalization are topics that continue to expand in importance and this book provides an excellent global view of these concepts."